Procorda's Piano Sanctuary was the first Homepage Takeover to be signed off by Classic FM in over 2 years.

Global is protective of it's brands and it's audience, so in the case of Homepage Takeover's, the client must be closely aligned in it's content and, in regards to design, the advertising must work seamlessly with the Classic FM branding.

A Homepage Takeover consists of a billboard banner, 2 gutter banners and an MPU banner for mobile, displayed on the homepage. I researched the client and discovered this video presentation online, I re-edited it and created html5 video banners, with audio, which play on the site giving the appearance of a featured article, rather than an advertisement.